E-cademy
E-cademy came about in a drive to ensure Cambridge and Peterborough NHS staff are well trained and delivering high quality services, giving them the tools (e-learning) to develop themselves with an ease of access online system. With the freedom to do this from any PC, work or home.
They really wanted something eye-catching, synonymous with learning, computer based that spoke about this technological advance.
Howlett Design came up with an illuminating idea, utilising the classic 'power button' symbol to create the 'e' as the basis of the logo. The combination of modern font and relevant colour usage, making this brand naturally eyecatching and immediate.