KCJ - Brand design and development
When two regional firms merged to create Kester Cunningham John, we were assigned the task of creating a strong independent image that the whole partnership could identify with.

We created the 'three leafs' logo which has three separate parts we call 'the three degrees of growth'. The inner two shapes, growing together into a third larger shape representing the new firm - KCJ. The new brand is summarised by a set of values; effective, innovative, customer-focused and informative, reliable but also elegant. KCJ is now one of the largest law firms in East Anglia and operates over 4 sites, so it is essential that the visual standards are always applied consistently. We have continued to roll the brand out onto stationery and printed publications, advertising and exhibition stands. We have also worked hard to create a consistent look and feel for all four sites, updating internal reception areas, external building entrances and car parking areas.
The new logo can be used in the generic Pantone 281 blue or white and therefore can be used on a variety of colours. The flexibility of this designwork ensures that the brand will never stand still but evolve gradually, keeping pace with the current market appeal.