Weber - Press pack designs
Based in Chicago, USA, Weber is probably the best known grill (barbecue) manufacturer in the world.

Working alongside its European PR representative, we created two press packs to promote the existing grills and to launch the new 'Q' range of grills. Both packs consisted of a folder with embossing and a CD featuring images and logos for press releases. The CDs were printed with the cover of each barbecue and when removed, revealed a bespoke cooking image to give the impression of lifting the lid. Together with a letterhead and info sheets these packs made sure the product was introduced to journalists in a positive, attractive and unique way.